Monthly Archives: December 2016

Website Design Best Practices Using Title and Descriptions Tags Effectively

It is surprising how little attention is paid to page title tags and meta description tags during a website’s design process. In fact, when pressed on the subject, few website designers, let alone site owners, know too many details about them beyond some very basic concepts. However, both tags are quite important in terms of attracting visitors and increasing the click-through-ratio of organic search. This article defines these terms and reviews why they are a key component of effective website design. It also includes details regarding how to write attractive tags, as well as what to avoid from a design and marketing point of view.

When executing search on any of the major search engines, results are presented with the most relevant websites showing up in descending order (that is the more relevant results show up first). In Google, the contents of each page is presented with a title in large blue font, as well as a short description in smaller black font. In website design jargon, the blue text is the title tag and the black text is the meta description, both of which are found in the site’s html code.  At first sight it looks like both Yahoo! and Bing present search results like Google with the same blue-black font nomenclature. But looks can be deceiving; while they might all look identical, there are some subtle differences to be aware of.

The first major difference is character length.  While these are subject to change at the whim of the search sites, currently Google displays 70 characters for title tags and 150 for meta descriptions. Yahoo! and Bing in turn display 72 and 65 title tags and 161 and 150 meta descriptions respectively. These are important to know because exceeding the limits will result in the search engines cutting the amount of text displayed. And of course if not displayed, the text will be useless in terms of attracting visitors.

The second noticeable difference is which words are bolded in the page title tags. All search engines bold the keywords of a search term. For example, a search for “website design” will result in the bolding of this search query each time it appears in both the title tags and meta descriptions. And Google leaves it at that. Yahoo! on the other hand, in addition to bolding the actual keywords, also uses a geo-coding algorithm to bold the city in which the search is located. So a search completed in Seattle, WA for the term “website design” will result in the city “Seattle” being bolded anywhere it appears in the title tags and meta descriptions. Bing for their part does not bold by geography, but the search engine does bold each instance of a search word even if the words are not together. For example, the search term “website design” will result in the bolding of the words “website” and “design” even if they do not appear side-by-side.

Understanding these subtle differences is important to website design as the poor wording or lengthy tags can dramatically impact what text looks like and how much of the text is visible to anyone conducting a search on the internet. Keep in mind that Google has 64.4% market share of all search (Yahoo! has 17.7% and Bing 11.8%), so it will probably make sense to satisfy this search engine’s requirements before all others.

While title and description tags pull very little weight in terms of search engine optimization, they are relevant from a raw marketing point of view because it is the very first part of a website potential visitors see. Especially first-time visitors will make click or no-click decisions based on what the tags say. They set expectations about what the user will find on a site. In most cases, the search engines do a pretty good job of returning relevant websites for a given search term, however, in some cases this can be ambiguous. For example, the search term “frames” gets 5 million global searches a month on Google and it will be up to the title and description tags to specify whether the site deals with eyeglasses, digital movies or picture frames. Well written tags can quickly clarify this.

It may be helpful to think of title and description tags as a billboard display; an attractive billboard will attract passersby, while an unremarkable one will be quickly forgotten. Furthermore what may be considered a norm in one industry may not be acceptable in another. The next section of this article provides tips on how to write good tags.

The most important rule is to remember that title tags and meta descriptions will be read by humans who will then make a decision whether or not to click on a particular search result. Therefore, they must clearly state what the site is about. It is recommended that the site owner not leave this task up to the website developers. Instead, it should be a joint effort. A developer best understands how to design websites, while the site owner best understands their industry.

A useful technique is to closely study competitor tags of a given keyword. What are they putting in their tags? What are they omitting? Do the tags clearly state what the visitor will find on a site? How can your site do this more effectively? Once this is clearly understood, the site designer and owner can brainstorm ideas that will be noticed and get the most clicks.

A particular point to consider is whether or not to include the website URL in the tag. Generally, the rule to follow is that the more well-known a brand is, the less need there is to include the URL in the tag. For example, everybody knows Toyota Motors, but how many people have ever heard of Tata Motors?

As far as pitfalls and things to avoid, thankfully many website designers today know about these. First and foremost, do not clutter the tags up with keywords in hopes of obtaining better search rankings. This worked in the pre-Google era of the 1990’s. Always remember to write them for a human and never for a machine.

Another, perhaps less known tip, is not to change the tags once they are set. Title tags and meta descriptions should only be written once. This is because the search engines will be lead to believe that some sort of spamming activity is going on and this in turn will result in an immediate drop in rankings. Even well ranking sites that have old URL will drop if they start changing the headers and description tags each time the site is crawled. This point is a bit counter-intuitive since in other aspects of successful website marketing, such as Adwords, experimentation is not only welcomed, but encouraged by the search engines.

The Basics of Great Website Designs

Imagine getting excited about starting a new web design project, only to find yourself staring at a blank piece of paper or white Photoshop canvas. Design mental blocks are not uncommon, but here are some basic principles that will surely help provide some inspiration, ideas and get you out of your rut.

Client Feedback

By far the most important factor in all web design projects. While you may have a great idea for a design, remember that a lot of it is subjective. Gather critical input from your client before starting anything! Here are some typical questions I like to ask all my clients.

  • What does the company represent?
  • What goods or services does the company offer?
  • Does the company have an existing logo or branding identity?
  • What is the overall goal for the website?
  • List out some competitor sites and discuss what works for them.
  • Any design style or color preferences?
  • What is the company’s desired target audience and demographics?

With this preliminary information in hand, you will be able to conjure up some design magic and develop several preliminary layout sketches that is in line with your client’s expectations.

 

Defining Good and Bad Web Design

The most important element that makes or breaks a website is communication. You don’t want a website that “works” but looks terrible, or doesn’t fit with your client’s branding identity. Nor do you want to design a website that looks fantastic, but is so inaccessible that visitors cannot decipher how to navigate to an interior page.

You should always strive to create a nice balance, so that your users find the design pleasing, but are interested in the content at the same time. The main navigation menu should always be clearly visible on the web page, and each link/tab should have a descriptive title. Having menu buttons that changes appearance, as well as indicate which active page/section helps your visitors get a bearing on where they are and how to further proceed deeper into the website as a whole. Breadcrumbs (e.g. Home > Products > Web Design Books) are also a great way to indicate the current architecture.

 

Overall Website Design Cohesiveness
Always try to keep an underlying theme on all pages, even if the scope of work requires some pages to be dramatically different. By doing so, you help tie in and hold the design of the overall website together.

 

Keep It Simple

Most websites have very similar structures. Logos on the top left, menus horizontally or in a left column and content as the focal point of the web page. Although there are many different ways to organize the various elements, only a few arrangements are intuitive. Keeping the web page anatomy simple and intuitive is a no-brainer.

 

Whitespace

Whitespace (or negative space) refers to any section of a design that’s not filled in by type or images. Many novice web designers and some clients often feel a need to fill every inch of a web page with images or content. What they don’t realize is that having whitespace on a page is just as critical as having content. Without this whitespace, the overall design will feel crowded and unbalanced. The visitor will not know what to focus on. Negative space helps a design “breathe”.

 

The Golden Ratio and Balance

Classic design patterns such as the golden ratio (divine proportion) help create layouts that are considered to be aesthetically pleasing. The Renaissance artists exclusively used the divine proportion to design their sculpture, architecture and paintings. So it stands to reason that by following this basic and logical principle, we have the basic guidelines for designing appealing layouts.

Always keep an eye out for the overall balance of your design. Don’t load up one column with content and leave the neighboring column relatively empty. Make sure the elements on either side of a layout are of balanced in a logical manner.

 

Unity

A unified design layout is one that works as a whole rather than being identified as separate individual components. The different elements of a design should interact with one another in a unified manner so the overall design looks planned and organized.

 

Screen Resolution

At the time of writing this article, the preferred fixed width layout is for monitors of the 1024 x 768 setting. What this means, is that you should try to keep your layout width to no more than 950 pixels wide. There is nothing more annoying than having to scroll left and right when viewing a website.

How to Write Excellent Website Content

The overall design of a website will influence a visitor’s split-second decision whether to stay or leave a particular URL. Design includes items such as the layout, font style and color, as well as the choice of graphics and pictures. However, once the visitor is drawn in by the design, the quality of a site’s written text will have a lasting effect on both whether a visitor will remain for a longer period of time, as well as whether or not the visitor will return sometime in the future. For this reason, with the exception of basic site design, nothing impacts the quality of a website more than its written text. Ensuring that great text is written is therefore a critical step that requires a structured approach to accomplish efficiently. This article answers this question by outlining a specific writing process that is used by all the best website design writers.

Website Writing in 5 Phases
When attempting to write excellent website text, it is best to keep in mind that all web writing goes through 5 specific and discreet steps or phases. These are 1) creating an overall plan, 2) writing an outline, 3) composing a rough draft, 4) revising the draft and finally 5) proof-reading. The key is to have these steps happen as efficiently as possible.

Step 1 | Creating an Overall Plan: The key to any design process whether graphics or text, is to have a clear plan. In the case of writing, the planning phase includes each person in the writing team discussing and agreeing upon key points. To use a website design parallel, this can be thought of as a brainstorming session from which a statement of work (SOW) will emerge. The typical questions that are answered in this phase include making content decisions, determining who the main audience will be, and putting together a timeline.

It will also include determining how long each section, including articles, should be. For example, a home page might be written in short paragraphs, single teaser sentences, or even bullet points. The secondary and tertiary pages however will probably be somewhat longer and more detailed. All this has to be planned out in advance.

Some time should also be set aside in this step towards coordinating with the website designers to ensure that there is alignment between the graphic designers and the writers. This is particularly important on the homepage as it is the page that will have the largest impact on bounce rate.

Step 2 | Writing An Outline: Once the project is properly planned, an outline can be completed. An outline is a list of the key points that will be made in each section or page of the site. Bullet points are certainly appropriate here as the goal in this phase is to get a general outline of the text. For longer passages or individual articles, the outline should be structured as an introduction, a main body, and a conclusion. This is a fundamental writing technique, but one that is all too often forgotten. It is surprising how many website articles do not follow this formula.

Step 3 | Composing a Rough Draft: The rough draft is the first time that full and complete sentences are put together. The most important thing to mention with regards to the rough draft is that the better the outline is, the faster the rough draft will be written and usually, the better its quality will be. If multiple individuals are writing the rough draft, it is usually a good idea to assign a single individual with the responsibility of pulling all the content together. In addition to the mundane tasks of formatting the text into a single coherent document, this individual can also be tasked with comparing the draft with the outline to make sure that nothing is accidently missed.

Step 4 | Revising the Draft: Nobody writes a perfect text after only a single draft. All text should be revised until it meets the quality requirements of the website’s owner. Indeed, even Pulitzer Prize winners revise their work. Any written text, even the one you are reading right now, requires revision to make sure that it is perfect and includes the intended content.

Revision includes checking for proper content, verifying spelling and grammar, examining the style, and reviewing references if applicable. There are several tricks to revision. For example, reading the text backwards is an effective method to finding spelling mistakes. Another tip is to read the text out loud. By reading it out loud, a reader can often pick out awkward passages and improve upon them. A third trick is to put the text down for a few hours, or even overnight. Often looking at a text with fresh eyes will allow the proof-reader to find additional mistakes.

If deleting any text, especially large sections, it is recommend that this information be saved in a separate file. One never knows when a piece of deleted text might come in handy for future work.

Step 5 | Proof Reading: Finally, the written text goes into a final revision or a proof-reading stage. Here every last detail is double checked for items such as accuracy, formatting and styling. This person fills the role of editor and does not necessarily have to be the person who compledted the draft revision step. In fact, it can often be helpful if this is a different person with fresh eyes. Also, the same document can be proof-read by several people.

To review, the real secret of great website writing is to have a clear and systematic process. This provides structure and allows the project manager to measure how the team is performing vis a vis a schedule. If each step of the writing process is completed thoroughly, the final product will be of high quality and be achieved in a relatively short amount of time.

Faithful Tricks And Tactics Are Seen In The Business

Niche relevant helps in finding domain name. It also helps in finding the respective sites which ever you like to vote or rank. So it helps us to find the site which is easier for us to work and avoids the time in working wrong sites nor in the wrong page.

Niche helps in avoiding spam and other type of problems. It is cheap and best comparing to other sites. It helps in updating our progress. Niche.com are also said to be college prowler which is located in Pittsburgh. The main work of it is ranking the sited and giving the review. The founder of this was Luke Surman started in the year of 2002.

Every Domain Has Its Own Quality Of Services

The most of the profit this site was earning by giving reviews. It was one of the fastest growing sites in short period of time. Their main motive was to provide the best quality and publicity. Publicity was the major key for developing interest among the people. Niche sites only focus on defining sites. Anyone can upload videos in You Tube related to particular subject which brings best customer outcomes with the help of niche. It also helps in finding the keywords which makes the typing work much easier. Only positive comments are given by niche relevant. Many official videos were also released personally by niche in you tube which explains rules and regulations. The niche relevant youtube comments service is posting the comments for effective marketing. In promoting your brand it goes viral and it helps in ranking your business process, so it appears in the top list in you tube business.

You tube comments are powerful and you tube is the one of the most powerful social media suing by many people all over the world. Nowadays business are heavy competitive, certain tricks and tactics needs to be followed in order to succeed in the competitive world. It was one of the most useful tricks to reach the higher position.

A Free Fundraising Plugin for WordPress

Launching a non-profit or some type of fundraising campaign is hard. Not just actually finding people to donate, but also finding a way to handle those donations.

Since WordPress is easily the most popular PHP CMS it seems likely that there would be a great choice for WP users. That choice comes in the form of Charitable, a completely free WordPress plugin for accepting & managing donations.

As pulled right from the plugin website:

“Thousands of non-profits choose WordPress because it’s free, easy to use and boasts an unparalleled collection of plugins that extend its capabilities.

Charitable is a fundraising plugin that helps non-profits build awareness, empower ambassadors, and raise more money – all with their own website.”

The backend interface allows users to setup a new campaign with fundraising goals + an end date. Gateways can be managed via Stripe payment or similar methods through Charitable WP extensions.

Since the plugin is open source you can view the code on GitHub and even contribute with your own updates.

You’ll be able to download a copy directly from GitHub, or from the Charitable plugin homepage.

Website design basics

If you are ready to get your business online, you are more than likely searching for information regarding web design. You want to make sure that you have a design that will draw attention and keep customers on your website. However, many people do not have the knowledge to create awesome looking web design, so they turn to web design companies. Before you just get on your computer and pick the first web design firm, you find you should gather some information.

First, you should know what you desire in a web designer. Do you want an entire website designed or only a logo? You may want to go as far as to hire a web design firm that will update your site on a regular basis or create a design that you can easily update.

Second, you should have a planned budget before you talk with a web design company. Here is where comparison-shopping comes into play. You can find a web designer that will charge far less than the top designers but you may not like the results. Always look at their portfolio, ask to talk with other clients they have worked with, and check out some of their designs. You can find a web designer in your budget that will be able to create what you need at a price you can afford. It just takes time and effort on your part to keep up the search.

Thirdly, do you have a specific timeline in mind? Some companies are booked up months in advance and if you are in hurry, you will have to keep looking. Be sure to ask for an estimated timeline and ensure that their timeline fits in with your own. Remember, according to the style, graphics, and other aspects it may take longer than you would believe to create an awesome website. You cannot expect to have an original quality design created in a day or two.

Fourth, if you tell your web designer he has all the time he needs do not believe for one minute he will not take the time. You should put some time of timeline for each portion of your website, such as a date for seeing a rough draft of your logo, etc…

Fifth, not every web design company are experts when it comes to all phases of design. One may be better with flash, while another might have experience in search engine optimization.