Tag Archives: SEO

How to Keep Your Site from Being Penalized by Google

Building a great ecommerce site is an important first step in your business’s success, but making sure it adheres to good SEO practices and Google’s rules is even more important. There was a time when there were no rules for SEO, and all you had to do was stuff keywords and links everywhere and anywhere you could. Unfortunately, that led to search results filled with spam, content mills and link farms. Understandably, people didn’t like that very much and Google responded harshly with new search algorithms. The first was code named Panda. It was quickly followed by Penguin, Hummingbird and Pigeon. Panda knocked sites that it considered low quality (the exact criteria it used isn’t known for obvious reasons, but it’s safe to say sites with lots of duplicate content, keyword stuffing, spam links and so on were targeted) out of the top results. Overnight spam sites and content mills that had been raking in advertising dough because they had high search rankings found their traffic gone, and many of them went completely out of business.

So how do you keep this fro happening to you? It starts when at the very beginning, when you check available domain names. Don’t be tempted to choose one that resembles the domain of a popular site, thinking it might get you some instant traffic. Google frowns on this (hey take an even dimmer view of buying a domain that is a purposeful misspelling of a popular site’s domain in order to try and trick people into thinking it’s the legit one). Chose an easy to spell and remember domain.

When creating content for your site, make sure it is original and offers value to the reader. Chose your links carefully and never accept an offer to buy links. Google can tell when links are not organic-that is when they’ve been bought or spammed.  If you are looking for a good way to get traffic, make sure you’ve got accounts on all the top social media sites-Facebook, Twitter, Pinterest and Instagram. Then use them wisely. Share interesting and entertaining content from your own site and from sites related to yours and your products. Engage your audience by asking questions, posting polls, and responding to their comments and posts. Make the content you post on each account unique somehow-different phrasing, tags, images, etc. Don’t just auto post the same exact thing to all your accounts. Users can tell when posts are “canned” and it’s a big turn off!

The Pros and Cons of Using WordPress

When you have a business, it’s usually a good idea to also have a blog that goes with it. You need to make sure that you take the time to find the right blogging platform and create a blog that speaks to your level of knowledge and experience within your industry. If it’s not informative and interesting, after all, no one is going to read it. Of course, before you get to that you have to choose how to set up your blog. For most people, WordPress is the obvious choice. This is a painfully easy blogging tool that lets anyone create a blog, regardless of their skill level or knowledge of HTML and other development tools.

WordPress is the preferred choice for many businesses because it is ready as-is, or it can be customized with a variety of different plug-ins. If you’re considering this platform for your own blog, here are some of the pros and cons to keep in mind.

Pros:
-Wordpress is easy. If you can send an email, you can blog on this platform.

-There are a lot of plug-ins that can allow you complete customization of your blog without much effort at all.

-WordPress uses the same SEO benefits with pages and posts alike.

-Your WordPress page can have subpages, allowing you to better organize your content.

-If you outsource blogging, most bloggers can handle WordPress in their sleep.

Cons:
-There is a possibility of outgrowing this platform, even if it is rare.

-WordPress isn’t the ideal solution for e-commerce needs.

-If you are producing in-depth content, this isn’t the best tool available.

-This isn’t one of the more secure options out there.

All in all, WordPress works. Most people will tell you that, despite the few disadvantages, this blogging platform is ideal for your business blog. It doesn’t matter what you know about blogging or how much experience you have with creating anything online because WordPress makes it easy. A lot of companies, big and small, rely on this blog tool for their own blogging needs and find plenty of different benefits to doing so. Plug-ins allow you to change your blog into anything that you need it to be, making it a great starting point that can grow and change with your business.

It basically provides the perfect balance of everything that a business needs to be successful with blogging and creating ‘blog-ified’ websites that are more dynamic and interactive than traditional websites might be.

Get The Best SEO Services From India

It is a dream for every company to get a worldwide recognition that would increase the chances of greater sales and more customer response. For all this to happen it is important that the company has a website of its own. Having a website is not the ultimate thing. What comes next is the response from the customers and that can only happen if your website is ranked in the top list of the search engines. This procedure of getting your website in the top of ranks is known as search engine optimization and such services are provided by the SEO companies. There are few things that can decide the fate of the website. They are as follows:

  • The quality of the content that is there in the website.
  • The design of the website.
  • The information on the pages of the website.

Blog marketing is something that is increasingly becoming popular these. There are various advantages of taking the help of professional SEO companies. You have an idea about the benefits and you can check over here for more details:

  • It is one of the most cost effective solutions to get your website uploaded on the internet and also get a good rank in the search engines. Since the currency of India is cheaper than those in the West, people prefer the Indian companies over the companies in other countries. Since there are huge projects in the South Asian countries the services from India are outsourced there due to the low cost here.
  • The internet connection in India provides their workers the freedom to work at a speed which no countries can. As a result people are more bent to take the services from here.
  • The technical parts are well maintained and the manpower too is great. This helps in performing the work much faster than the normal time.
  • There are plenty of people who are becoming professionals each day in the field of information technology and that gives India better chances of employing more and more people in this work because practically the whole world needs this kind of service.
  • Sometimes there are companies who prefer to go for online business activities and there also India is ranked high because of the additional benefits which they give to these businessmen. Not only are the websites well placed in the search engines but they are also making huge amounts of profit each and every day.

The companies who are providing such services in India also deal with designing websites and needless to say they are the best in this business. With the options they have and the latest technologies they use, no customer can complain about their work because they are complete professionals and know what would suit their customers. Since these services are outsourced from India the Indian people also get to know what the other countries are working with and that gives them the idea of how to approach with their future work.

UX Tips for Mastering Your Next Website Redesign

ux-redesign-thumb-300x200Businesses can change a lot in just a couple of years. 24 months ago, mobile represented about 10% of all internet traffic. Today, it’s jumped to 25%, and Google has rolled out ranking changes that prioritize mobile optimized websites on search engine result pages. Buyers have changed, as well. Today’s website visitor expects a different experience than those of the past.

There’s a risk in frequent redesign, however. They become willy-nilly and lack strategic end-goals. Whether you work with an agency or revamp the site in-house, it’s crucial to make your website a revenue-driving channel and not just another pretty, shiny homepage.

Do Your Research

Before investing time and resources into revamping your website, map out what you want to change and ask yourself why these need to be made. Be careful with redesigns that happen because “I just want it to look more modern” or “I just felt like a change.”

A website should not only look better, but work better as well. Before doing anything, open up your analytics and record your starting position (also known as benchmark) for visits, search rank, conversion rate and other key website metrics. Create a goal and a strategy for how each of these metrics should change as a result of the redesign.

Having clear growth goals will give you an objective framework to measure the effectiveness of the redesign and process for future improvements moving forward.

Get Personal

Another change in buyer behavior over the last two years is the growing expectation of a personalized experience. 74% of online consumers get frustrated with websites when content that has nothing to do with their interest appears.

Groomed by websites such as Netflix, Amazon, and other adaptive websites, visitors seek out content that is specific and relevant to them. Even YouTube can recommend videos that it thinks you may enjoy. A 2013 Monetate/Econsultancy Study found that in-house marketers who personalize Web experiences see on the average, a 19% rise in sales.

Adding a personalization engine and strategy to your next redesign can help address weak conversion rates. Say you run a clothing business and a visitor recently purchased a shirt on your website.

If they visit your website again and see a promotion for the same shirt design, there’s a chance they’ll just ignore it. To attract and keep their attention, you could display related products, like pants or a bag that matches the shirt, to that specific visitor.

The companies that cut through marketing clutter today aren’t the ones with the flashiest ads, but the ones creating a unique and personalized experience.

Be Responsive

As noted above, buyers are increasingly using smartphones and tablets to find information online, and companies that don’t optimize their website from screen to screen are losing out.

According to a study conducted by Google, 79% of users who don’t like what they find on a mobile site will go and look for the information they need on another site. This shouldn’t be a surprise; if you walked into a store that was messy, unorganized, and had unhelpful salespeople, you’d probably leave immediately to shop somewhere else that was easier to navigate.

Use responsive design to create a site that adapts to fit a variety of screen sizes and be sure to incorporate behavior patterns of mobile users into your redesign strategy.

As part of your redesign, look to lighten the load on your site and ensure it appears properly on a variety of devices and browsers. In addition to load time, look at the structure of your website. Is it easy to navigate? Is there a clear route from research to purchase?

Mobile visitors in particular are action-oriented and need a clear route between point A and B. Use this redesign as a chance to make your site easier for visitors to move around throughout the sales cycle, instead of making them jump through hoops to become a customer.

Visual design choices are often the first to cross your mind (or your boss’s mind) when it comes to website redesigns, and for good reason: the visual experience of a website is significant.

In addition to that, however, make sure that your next website redesign incorporates functional improvements that reflect the way today’s viewers use your website. The improvements may not be as flashy or noticeable as new images or banding, but they can signify the difference between a good-looking website, versus a high-impact one.

Whether it’s the result of new SEO requirements or shifting brand values, you may have to redesign your site sooner rather than later. But how do you approach this monumental change? Well, it takes a mixture of caution and creativity.

Unleash Your Creativity

Once you’ve verified that you’re pursuing a website redesign for the right reasons, feel free to unleash your creativity and try something new. However, it’s also important that you take a calculated approach to your creativity.

Don’t be afraid to consult with other people and accept constructive criticism. By combining creativity and caution, you can increase your chances of redesigning an effective, high-converting website that attracts and converts leads.

Tips and Tricks for an Effective, High-Returning Redesign

If after reading through these points you believe a redesign is the right solution for your website, you’ll want to proceed with a careful strategy. Here are some specific tips to help you maximize your efforts.

  • Gather Lots of Feedback: Next, you need to work on gathering feedback. This includes insights from those within and outside your company. Those within will the company will give you a good idea of what is and isn’t working below the surface, while customers and focus groups can provide feedback regarding visual appearance and functionality.
  • Develop a Budget From the Start: You don’t want to get too far along in the process without developing a budget. This allows you to realistically see which issues you’ll be able to tackle, as well as which ones aren’t feasible.

Focus on UX and Functionality

Approximately 40% of all visitors will abandon your website if a page takes more than 3 seconds to load. That’s why it’s crucial to put user experience (UX) and functionality as your top priority.

If it doesn’t work to enhance the average user’s interaction with your company, then it shouldn’t exist. Use Google’s PageSpeed tool so you can analyze the site speed and optimize for best results. It’s not to late to prevent people from leaving too soon.