Have you sent out email marketing campaigns over and over only to get little to no response? Today’s email users are savvier than ever before and the same tired tactics of the past won’t work. If you want to get more responses to your email marketing campaigns, try the following tips:
- Provide value. It’s not about what your customer can do for you; it’s about what you can do for your customer. All too often, this marketing truth is forgotten. Your customers’ time is valuable so you need to make sure reading your email is worthwhile. Including coupons, discounts and special offers is great, but don’t forget to offer actionable advice as well, such as helpful tips relating to your industry.
- Rethink your subject line. There’s nothing that will aggravate a customer faster than a misleading subject line. Expecting one thing and then opening your email to find another is a sure way to end up in the trash folder. Craft a subject line that tells your customer exactly what’s in the email, what benefit you’re providing and an immediate call to action.
- Provide a clear call to action. Speaking of that call to action, the call to action that’s both in your subject line and in the body of your email is what will drive your customer to your website where – hopefully! – they will buy something. As crazy as it sounds, if you tell customers exactly what you want them to do, more often than not they will do it. For example, “click here to get 25 percent off!” or “Visit our website and receive a free…” are great calls to action. Your customer knows exactly what they are supposed to do and what benefit they will receive when they do it.
- Regularly clean your list. When was the last time you went through your email list? You don’t want to spam your entire email list with offers not everyone will want. Tracking which customers are new and which ones bought which products is extremely helpful. That way you know which email campaigns will be most successful with specific people on your email list.
Of course, it’s important to make sure your emails will be welcome in the first place. You can do this by only emailing people who have actively signed up to be on your emailing list. This will ensure you have a healthier, more effective email list.